People often have visceral negative reactions against Twitter. They don’t get it and thus may condemn it. Tim Berry has a great blog post on the topic Twitter Pitter Patter Twop: Hating Twitter.
People ask me “why are you on Twitter?” I tell them that it’s like the office water cooler for stay/work-at-homes like me, that it helps me make people aware of my blog and drives traffic there so I can help more people, and that I get lots of great information about my field and the world. These reasons make sense to them. When they understand why I tweet, they stop being so judgmental about it. I explain that it’s a tool that I use as part of my business model.
While they still don’t understand why THEY might tweet, every single one asks me to help them get on Twitter. It takes about five minutes. I'll explain how in my next post.
I think context is incredibly important to Twitter. If you have a reason to tweet - to drive traffic, to publicize a project or book, to hire someone, to spread news, to market a product, to handle customer complaints, to raise your public profile - then you end up embracing it.
Twitter does take time. Is it a time waster? Only if we let it be…as with every single other business tool and task there is in this world of ours.
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