Friday, February 6, 2009

Using Color

In the New York Times article Reinvent Wheel? Blue Room. Defusing a Bomb? Red Room, there is wonderful information about the effect of color on our brains, our productivity and our abilities.

Red promotes accuracy, dominance (and therefore winning), recall, attention to detail, attractiveness (at least to men), hunger, thirst and sociability.

Blue promotes creativity, brainstorming, imagination, problem-solving and lingering at parties.

Interestingly, people in a yellow room ate more than people in a red room even though the red room people reported being hungrier and thirstier.

My kitchen is yellow and my dining room is red and blue. So I guests are hungry and thirsty, want to hang around, and will eat the leftovers in the kitchen.

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